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Influence brand perceptionJanuary 13, 2017Brand perception is everything when it comes to another human being coming into contact with your business for the first time. The font in your logo, the accent color of your website, the use of "there" instead of "their" in an email (ok that last one is just me judging)... What... -
Do these 5 things now to grow your wellness businessJanuary 5, 2017Getting your wellness business up and running is a pretty heavy task. There is a never ending balancing act of working on your clients needs and then working on your own. Part of this eco-system is the need to be consistently growing and nurturing your client base in order to keep your...
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Believe in your BrandJune 20, 2016"What progress, you ask, have I made? I have begun to be a friend to myself." -Hecato, Greek philosopher If you have never doubted what you are doing with your business in the process of growing it, question whether you are taking it in the right direction, or making the right choices - consider...
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Set an Intention for your Wellness BusinessMay 27, 2016OK, I'm going to get real with you here. Being asked to set an intention at the beginning of my yoga practice has always kind of created a little frenzy in my mind. "Oh no, what should my intention be today? I gotta make this one count... I'll keep coming back...
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You Can't Win Them AllMay 18, 2016Consider ketchup. I don't like ketchup. Call me crazy, but there is something I just cannot get past with it. I love tomatoes, I'm obsessed with bolognese, and don't even get me started on bloody marys... but ketchup, just not for me. Before you close out of your browser...
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Wellness Entrepreneurs: Your Brand Matters!May 11, 2016Alright, let's get something out on the table here. I think that sometimes, the term "branding" comes with a negative connotation, especially with wellness entrepreneurs and within the health and wellness community. If you put a marketing strategy in place and promote a "brand", you're associated with selling out...or a...
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The New Elevator PitchMay 2, 2016In my experience, the delivery of an elevator pitch is pretty much always somewhat awkward. I have watched someone go from being an approachable and charismatic charmer to a full-fledged robot. I've also overheard the version that consists of stammering and confused verbiage that results in a completely baffled receiving party. The truth is, coming...
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Make YOUR Business a Priority!April 15, 2016A wave of discomfort always washes over me when I see the airline safety instructions that order you to put on your own oxygen mask before assisting others. It's always a child sitting next to the adult who calmly places their own mask on and then turns to help...
